EU AI Act Compliance
HumanTouchCX was built with human oversight at the core. The EU AI Act's transparency obligations aren't a retrofit for us. They're how the product works by default.
What Article 50 requires for AI-assisted customer support
AI is always clearly disclosed
When Hewie, our AI assistant, generates a response in the chat widget it is marked with a ✨ AI-generated label directly on the message bubble. Outbound emails composed with AI assistance include a disclosure footer: “This reply was composed with AI assistance and reviewed by a human agent.” Both are on by default and configurable by the merchant.
Merchants can also customise the disclosure text to match their brand voice. The obligation to disclose remains, but the exact wording is theirs to own.
A human is always one tap away
HumanTouchCX is a human support product first. When Hewie answers a question in the widget, every response includes a Chat with a human → button. Customers are never locked in an AI loop. The entire product is built around surfacing human agents, not replacing them.
This isn't a compliance feature. It's the product's core promise. Human support apps satisfy Obligation 2 structurally. There is no configuration required.
Full audit logs, always available
Every AI-assisted interaction is automatically logged: timestamp, ticket reference, agent name, model version, and token counts. Merchants can download a complete AI Interaction Log as a CSV from their Compliance Centre at any time, with a date range filter. No request to support needed, no waiting.
Logs are retained for the lifetime of the merchant's account. The Compliance Centre also provides an Agent Access Log and Full Ticket Export for thorough audit coverage.
Compliance Centre: built in, not bolted on
Every HumanTouchCX account includes a dedicated Compliance tab in the dashboard. It shows your AI usage at a glance, your current disclosure settings, and lets you download audit-ready exports in seconds. One tab, everything a regulator or enterprise buyer needs to see.
See HumanTouchCX in the Shopify App Store →This page describes how HumanTouchCX satisfies the EU AI Act Article 50 transparency obligations for limited-risk AI systems. It is provided for informational purposes. Merchants remain responsible for their own legal compliance. For questions, contact [email protected].